babson-blogs-desktop

High profile, multi-site implementation of WordPress. 8,300+ sessions per month, 400+ registered users. A premier communications channel for prospective students, current students, public relations, major college initiatives, and brand awareness.

  • Built using WordPress, custom WordPress themes and plugins, HTML5, CSS3, SASS, JavaScript, jQuery, and SVG
  • Technical Highlights:
    • Fully responsive including featured images with JavaScript replacement
    • Multi-site implementation enabling distinct sites with a similar look and feel, while appearing to be under the same overarching site umbrella
    • Responsive navigation – from a fat header on desktop to a Facebook style off canvas slide-in for smaller devices
    • Optimized for fast performance and SEO, improving performance by a full grade on Yahoo YSlow and Google Page Speed. Utilized the following techniques:
      • Template caching to minimize PHP calls, server settings for static asset caching, CDN for serving content, script position and concatenation, minification, and image smushing.