Cutting edge, content marketing online magazine honored by the American Marketing Association (2013) with 2,500+ sessions per month.
- Built using WordPress, custom WordPress themes and plugins, HTML5, CSS3, SASS, JavaScript, jQuery, and SVG
- Technical Highlights:
- Fully responsive including featured images with JavaScript replacement
- Innovative, mobile friendly slideshow
- Random homepage on refresh (disabled)
- Flexible, custom fields enabling the embedding of rich content by content editors with no technical background
- Optimized for fast performance and SEO, improving performance by a full grade on Yahoo YSlow and Google Page Speed. Utilized the following techniques:
- Template caching to minimize PHP calls, server settings for static asset caching, CDN for serving content, script position and concatenation, minification, and image smushing.
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- EAK website – desktop
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- EAK website – desktop 2nd view
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- EAK website – mobile
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- The EAK website was a major contributing factor in Babson College Marketing’s selection for the American Marketing Association’s Higher Education Marketer of the Year in 2013.